In his design process, Joel wanted to deviate from the common influences of the sneaker design/culture such as Skateboarding, Basketball, Music and Art while reflecting his own view and perspective. Being in architectural design, he wanted to explore the possibility of translating design concept(s) of a built environment or a piece of architecture into a pair of sneakers.
His inspiration was the Centre Georges Pompidou in Paris. The Pompidou Centre was part of the Modern Architecture Movement, its building design was unique and its construction method, ahead of its time. Interestingly, the Pompidou Centre functions as an Art Museum and a Public Library. Given its design rationale and functions, Joel believed it resonated well with the competition theme “Modern Artistry”.
About the TENCEL™ Art of Shoes: Creative minds across Singapore took a chance on their vision and joined the TENCEL™ Art of Shoes Design Competition, organised by TaF.tc. After a 4-day Digital Footwear Design workshop, they designed their very own sneaker mini-collections according to the theme “Modern Artistry”, which were brought to life and now available for pre-orders.