Helan Tan was a bridal gown designer who wished there were matching headpieces and jewellery to complement the brides’ beautiful gowns. Because she was so particular about giving her brides a complete and balanced look for their special day, she started to hand-make her own bridal accessories.
Because her designs were so exquisitely crafted for each unique gown, delighted customers began to spread the word about Helan’s expertise in creating customized bridal accessories, and her business just kept growing. That was when she decided to stop designing gowns and specialize in creating customized bridal accessories and millinery. Setting up GIOIELLI in 2005.
Due to regulations set up during the COVID-19 pandemic in Singapore for weddings, Helan added crafted bridal Face Masks to her bridal accessories collection in May 2020.